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If you want a resumption of the course with a private group already formed, write to us at oana at

Gains/learnings for the participants

After this training you will be able to design better your tools for monitoring, developing and further engaging with your audiences and with the communities around you for fulfilling the purposes of your cultural practice or organisation’s mission. For the purpose of the training, you are encouraged to propose your own case or specific challengein the area of audience development, which you could work on it in a peer-to-peer learning moduswith other participants.

Key questions (not exclusively) to be discussed and tackled during the training: 

  • Why is audience development and engagement important to me / my organisation?
  • Define the change you want to make: what is your target and why? What is it that you want to change – your long-term and short-term objectives related to audience?
  • How to ensure a sound leadership in the process in your organisation and consider the time?
  • How do we involve audience in the process?
  • How to choose the right partners and experts and create sustainable relations with them?
  • How to collect data and use evidence base to inform your audience development strategy?

Trainer: Tsveta Andreeva

Tsveta Andreeva is a Senior R&D Officer at Research & Development and Advocacy Department at the European Cultural Foundation (ECF) – an independent Amsterdam based foundation (since 1954) advocating for a central position for culture at the heart of EU policies. ECF supports cultural changemakers from wider Europe through grants, programmes, online platforms, awards and advocacy. Tsveta is in charge of research projects and partnerships, policy monitoring and advocacy at EU level. She also worked in ECF programmes’evaluations and impact assessment. Her broad professional portfolio includes also cultural policy research and training. Her background is in cultural policy and management and in cultural economics: MA in Cultural Management from Sofia (Bulgaria) and Dijon (France) under the tutorship of Assistant Professor Dr. Lidia Varbanova and Corina Suteu, and PhD in Cultural Economics (economic impact of cultural industries) from University of National and World Economy (Sofia) with Assistant Professor B. Tomova. 2000-2009, she worked in the department for international cultural cooperation at the Ministry of Culture of Bulgaria where she worked extensively with UNESCO, CoE, British Council (cultural policy development, creative industries in South-East Europe)  and the European Commission (European Year for Intercultural Dialogue 2008, Cultural Contact Point in Bulgaria etc.) Between 2000-2006 she co-ordinated in Bulgaria a regional programme of ECF (Amsterdam) and Ecumest (Bucharest) ‘Policies for Culture’ in South-East Europe.

The training was produced within the project ”Dezvoltare comunitară prin formare culturală: creșterea și diversificarea publicurilor prin proiecte culturale în cartiere” / Community development through cultural training: growing and developing audiences through cultural projects unfolded in neighbourhoods”, co-financed by AFCN (the National Cultural Administration Fund).